The cult of mac have released another product today, and as expected the news sites are filled with information about it as though it’s the only thing that has happened in the past month. It’s amazing how Apple seem to be the only tech company who can drum up the attention normally reserved for celebrities and drama queens.  Even massacres and natural disasters struggle at times.

Along with all the media attention, the public has also gone in to a frenzy. Once again tied between the fanboys who think it’s the greatest thing since the last Apple release/the previous Apple release/the previous Apple release/rinse, repeat/sliced bread, and the Apple haters who like to counter the rabid Apple fans with equally rabid opposition.

What neither side seems to understand is that Apple products, like just about all products (IT and non-IT) have their place. They all have their purpose.  When the MacBook Air came out we had the same thing, many people saying it was too limited, others saying it suited them perfectly.  I’m in the camp of it being too limited for me, but just because it doesn’t suit me doesn’t mean I should be running around all but trolling those to whom it does suit.

Netbooks (Linux or Windows) are equally unsuitable for me.  You don’t see me (or just about anybody for that matter) going rabid at netbook supporters about their limitations and flaws.  No, those who they don’t suit just move on and get a product better suited to their needs.

So Apple haters out there: Shut the fuck up.  Srsly. There’s no need to cover the apple fanboys in the juices of your spit, vile and faeces. They’re already doing a good enough job covering themselves in the juices of their own circle jerk.

Most of all, let those of us who are nothing more than impassionate consumers actually get by without having to go ducking for an umbrella to protect us from both sides. Let us actually use a product that suits us when it comes along without having to constantly duck and weave between the collateral juices of your war.  This message goes equally to the rabid pro-blackberry/anti-iphone people out there.  We don’t care. Srsly.